The SportsCare program consolidates sports medicine service lines, physicians, and facilities into a single message and delivers that message to a targeted consumer group through a liaison outreach program. The process involves three primary phases:
1. Market Assessment
SportsCare conducts an internal review of hospital services and assets related to sports medicine, as well as an external analysis of market opportunities to determine program needs and viability.
- Employee recruitment and development
- Hospital integration
- Community implementation and outreach
3. Results Tracking
Measurement of program results versus established goals, including financial impact resulting from outreach efforts.